All students are required to submit this assessment via the MNG00716 SCU Blackboard learning site. Hard copy and email submissions will not be accepted and late submission penalties will apply to assignments that are not submitted on time via the specified Blackboard site.
The following questions are all based on the case study ‘Facebook in 2011’, from the Stanford Graduate School of Business. The link to this case study was provided to all students and all students were advised to access and read this case in detail prior to the exam. The Link was:
This is an open book assignment. While specific topics are referred to in the questions below, there is an expectation that you will draw upon any relevant material from other topics to answer and expand upon questions.
There are three questions associated with this assessment. Answer ALL three questions.
? Question 1 (10 marks): Peter Drucker, a leading scholar in the fields of entrepreneurship and marketing, is cited in your Study Guide numerous times. When speaking of entrepreneurship, Drucker once stated: ‘Most of what you hear about entrepreneurship is all wrong. It’s not magic; it’s not mysterious; and it has nothing to do with genes. It’s a discipline and like any discipline it can be learnt’.
What evidence exists in the ‘Facebook in 2011’ case study that supports and/or refutes this statement? Ensure your argument(s) are developed through direct reference to concepts, tools and techniques evident in both the unit material, but also other relevant sources (such as academic journals etc).
1 A case of the Facebook case can be found on the MNG00716 SCU Blackboard learning site (see Assessment Details).
Question 2 on the following page
? Question 2 (10 marks): In Module 1B of the Study Guide (pg. 14), four (4) types of innovation were noted.
a) Please provide a definition of each of these four types of innovation (4 marks).
b) Identify which of these types of innovation are evident in the ‘Facebook in 2011’ case study and specify
examples demonstrating that they are evident (6 marks).
? Question 3 (10 marks): The role of planning (within the firm) has been discussed at length in this unit ie.
Module 1C first considered aspects of entrepreneurial planning, with Module 2C exploring how marketing
planning gives direction to both corporate planning and to marketing management. With reference to the
‘Facebook in 2011’ case study:
a) Identify instances that demonstrate that planning was used as part of the development of the Facebook
business (from either an entrepreneurial or marketing planning sense…or both!) (5 marks)
b) Critique2 the effectiveness of the evident planning practices using three (3) examples from the case. The
examples can suggest that planning was effective or ineffective (5 marks)
? Academic contribution (10 marks):
Your paper is to be written in an academic format, observing referencing, structure and format, along with
the ability to express yourself clearly, succinctly and without errors. Marks will be awarded for this aspect of
the paper also.
Any articles you have found on the Internet or elsewhere need to be fully referenced. Furthermore, sites like
scribd.com or ivyessays.com (or similar sites) SHOULD NOT be used as academic sources. Same for
Wikipedia. Wikipedia is not a trusted source, and should not be used in your paper. Where cases of
plagiarism are found, students will be dealt with harshly. All students will be required to submit their
assessments via the MNG00716 SCU Blackboard learning site, utilising a Turnitin assignment link. Students
will be able to amend and resubmit their assessment following a Turnitin review (ie. multiple submissions
are allowed up until the due date, which will be 11.59pm on Friday 9th May). It is important to note that it
may take up to 24 hours for additional Originality Reports to be made accessible for your review…so don’t
leave it till the last minute!
A detailed marking rubric (ie. marking criteria) will be made available on the MNG00716 Blackboard site (see
2 Your marker recognises that your critique may be superficial at times, given the limitations of information inherent in the