Wars Continue: Coke and Pepsi in 2010
the case study and complete a full analysis by answering the questions below.
Be sure to conduct a situational analysis by looking at both the external and
internal environments when formulating your answers. Also consider other
management disciplines and impacts (i.e. Human Resource Management, Marketing,
and Finance). Some key considerations:
1.This is not a summary of the Case. Students are expected to apply relevant
management principles, critical and analytical thinking when completing the
must be thorough, grammatically accurate and well written using APA format.
studies will be used for future classes and therefore students are expected to
take exceptional care of the document: do not write or spill liquids/food on
Wars Cases must be returned
no later than the Last Day of
class. Grades will be withheld if cases are not returned.
5.There is 10%
penalty for late submission.
responses will be used as part of the college’s assessment process for the
a)As Coke and Pepsi move forward from
this point, are there any important human resource issues that should be
considered as part of their corporate and business strategies?Fully Explain answer
a)Conduct an industry analysis using Porter’s
5 forces to evaluate the attractiveness of the industry with respect to the
profitability of bottlers.
strategies used by Coke and Pepsi were reflected in their financial data (Table
3a). Compare and comment on the return on equity (ROE) for both Coke and Pepsi
over the years. Calculate and comment on Coke’s operating profit for its North
American beverage and its international beverage over the years. Calculate and
comment on the level of net profit for Coke and Pepsi over the years.
marketing mix is a planned mix of the controllable elements of a
product/business unit’s marketing plan, commonly termed the 4Ps. Describe the series of decisions made with
regard to each of the elements of the marketing mix.
act or attempted act by which a student seeks to misrepresent what he/she has
mastered on an academic exercise. Cheating includes but is not limited to
the following examples:
Fabrication:the use of invented information or the
falsification of research or other findings. Fabrication includes but is not
limited to the following examples:
Plagiarism: the inclusion of another’s words, ideas, or data as one’s own
work. This covers unpublished as well as published sources. Plagiarism
includes, but is not limited to the following examples:
A Note Regarding
Plagiarism: Plagiarism is considered a
serious form of cheating and is not acceptable. Plagiarized work will result in
a zero for the assignment…so be SURE to properly document all sources!