Assignment 2 (Assesses 50% of the module)

 GLOBAL BUSINESS-REPORT ON A SELECTED MULTI-NATIONAL CORPORATION(mnc)

You will need to work individually to produce a report on a Multi-National Corporation (MNC) selected from the list given below, or another as authorised by your tutor.

The report should reflect your research into the company and describe its characteristics. It should contain your analysis of the company’s strategy and approach to global issues. It will also explore what options it may have for future growth in an increasingly competitive, global economy; and one which may also have significant social responsibilities.(2000 words +- 10%).(MINIMUM 20 QUALITY RESEARCH SOURSES HARVARD REFERENCES)

You may need wider reading to bring together what it all may mean to the future of your chosen organisation; the cultural challenges presented; the influence of national governments and the IMFetc.

A personal evaluation should be included which has your conclusion relating to the company’s current and future strategy.

It is important that your sources are Harvard referenced properly.

Suggested multi-national organisations:

1. BP
2.  Chevron
3.  Ikea
4.  Krispy Kreme
5. L’Oréal
6.  Nestle
7.  Royal Dutch Shell
8.  Siemens
9.  Starbucks
10. 10.  Total SA

• Assignment must be submitted online by the date of submission.

• Students with extenuating circumstances seeking an extension should speak to their college tutor in the first instance.