Topic: EBay Global Strategy Analysis Case Study

Introduction

What is eBay? EBay can be described in several ways some of which will be discussed. It can be described as a place to buy. In eBay one can get almost anything that he needs or want at a price you can get anywhere else. It is said that in eBay there are lots of rotten deals but still if a customer is careful enough can always come out ahead.

            EBay can as well be described as a place to sell. for any kind of a person who is an ordinary retailer or just an average tom dick and Harry who needs to clear his garage and who is flexible to prices, then eBay is the place to sell. EBay’s global reach has the capacity of moving unusual items which are valueless in the neighborhood, turning wastepaper into dollars (Ghemawat, 2007)

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