1) Which of the four generic (Porter Five Forces) strategies does the Kraft Foods Group follow, and how do you know?
2) Do the Kraft Foods Group’s strategic choices align with the firm’s generic strategy? If not, what are the points of disconnect? Think critically about this step, as no company achieves perfect alignment of its strengths, weaknesses, opportunities, and threats with its chosen strategy. It is your job to uncover the discrepancies and problems.
3) How can the Kraft Foods Group leverage its strengths and shore up its weaknesses by altering its strategic choices? How can the company take advantage of environmental opportunities and minimize environmental threats by altering its strategic choices? Be specific.
4) How would your view of the Kraft Foods Group’s vision and mission has changed or has been reconfirmed by this process of strategic analysis. Would you make any suggestions to revise the company’s mission or vision statements, or any of its goals/objectives?