Learning Team Deliverable: Brand and Customer Loyalty
I only need about 200 words
Scenario: You are the general manager of a traditional supermarket chain in the Carolinas. You have done very well as a regional chain. But now you find out new competition is coming in the form of Aldi’s which is a limited assortment food store, in about a year.
What is your strategy to maintain your brand and customer loyalty?
What are the Benefits?
Competition (Limited assortment of products), and plans to overcome competitors?