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Process for Writing the Audience Analysis Memo

 

For those of you who are not quite sure about how to write the audience analysis memo, here is a process to follow based on a writing process with the steps of prewriting, writing, and revising. Please post any questions you have to the conference, If You Have a Question, Post It Here, or send me an email.
To write the audience analysis:

Prewriting:

    1. Look at the questions in the different resources listed in the audience analysis memo assignment description in the syllabus.
      • Figure 5.5, Audience Profile Sheet, in chapter 5, Analyzing your Audience, in the Markel text
      • the table, “Identifying Individual Characteristics of Readers”, in chapter 5, Analyzing your Audience, in the Markel text.
      • the questions in the Analyzing your Audience section of the module 1 commentary
    2. Identify your primary and secondary audience for your project. (You have done some of that already in your topic description.)
    3. Develop a profile of your primary audience. (Use the Audience Profile Sheet in Markel, chapter 5, as a guide.) A blank copy of the Audience Profile Sheet from Markel is attached to this topic if you would like to use it.
    4. Develop a profile of your secondary audience. (Use the Audience Profile Sheet in Markel, chapter 5, as a guide.) A blank copy of the Audience Profile Sheet from Markel is attached to this topic if you would like to use it.

Writing:

    1. Write an introduction (a paragraph, maybe) for your memo in which you identify the purpose of your memo and briefly describe your project topic
    2. Using the profile as a guide, write a narrative description of your primary audience under the heading, “Who is my Primary Audience?”
    3. Using the profile as a guide, write a narrative description of your secondary audience under the heading, “Who is my Secondary Audience?”.
    4. Write a conclusion for your memo.
    5. Merge these different parts together and add transitions for a coherent document.

Revising:

    1. Revise your memo so it is coherent and the sentence structure and grammar are correct.
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