Website Development using the ADDIE phases
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Introduction
The development of new website for Photo Company such as Speedy Reliable Inc requires implementation of the right approaches. Importantly, the process has distinctive challenges, which must be solved for successful running of the website (Sacks, 2012). In fact, appropriate development of the website adheres to the ADDIE life cycle as it offers particular set of standards, which must be used in terms of quality control and timelines. ADDIE involves five phases for the development of websites: analysis, design, development, implementation, and evaluation (Vineyard, 2013). The uses of this phases ensures that web developer cover all issues of an effective site which is enables Speedy Reliable Photo company becoming as successful as possible.
ADDIE model
Phase 1: Analysis
The analysis stage is very crucial for website development because it is regarded as the goal-setting phase.
The attention of the web designer at this point is to determine the purpose of the website, its objectives, goals and the target audience (Jaiswal & Kumar, 2015).
In addition, the analysis stage determines what kind of information needs to be included in that the website (Vineyard, 2013). Furthermore, the web developer must also determine the functionality requirement to be incorporated in the website. Similarly, at this phase, the structure of the site should be determined. Analysis phase requires that the web developer must understand the requirement of the photo company and the different dynamics related to its systems because the website would be ultimately be incorporated into those systems (Sacks, 2012). Additionally, the analysis will deal with all aspects of the Speedy Reliable Photo Company and its demands particularly on how it will be integrated into the fir existing systems.
Phase 2: Design
In this phase, the web designer will use the information that was collected in the analysis phase and start to develop the website. Precisely, the developer will define the appearance and physical features of the website. The designer also selects a suitable colour scheme of the site and builds an appropriate page layout (Vineyard, 2013). For efficacious design of the website, refining of specifics must be conducted. Additionally, the web developer should also utilize seemly typography. Meanwhile, accessibility and usability as well as the interactivity of the website must be considered. The navigations and layouts are premeditated as a prototype at this stage. The designer must also allow room for various changes and suggestion from the Speedy Reliable Photo Company. In this regard, all the suggested must be completed before advancing into the next stage (Sacks, 2012). The adjustments could be redisplayed through the web for the photo company to view.
The design phase is the most important stage in the website development cycle because the company acquire trust and confidence that the project is in the right hand (Jaiswal & Kumar, 2015). The designer is encouraged to seek customer approvals, feedback, and comment, which are transferred through telephone, fax, and email (Vineyard, 2013). Constant communication gives confidence to the Speedy Reliable photo company. In the design phase, the website developer must initiate procedures and test plans for quality assurance.
Phase 3: Develop
In the develop phase, the designer finally assemble all materials and build an effective, attractive, and usable website. Specifically, layout is developed with CSS and HTML. The web standards are later executed. The developer is required to write high quality content in the website. Relevant and industry-specific content is needed for the website (Vineyard, 2013). The test should be added in such a manner that it uses the design templates. Furthermore, he/she is supposed to collaborate with the content management systems (Jaiswal & Kumar, 2015). Extra functionality must be added with server- and client-side scripting. Once the website has been built, with all the programming components connected, databases and all pages completed, it is essential to should be tested by the user (Sacks, 2012). External persons who are willing to supply constructive criticism must complete the testing and identify programming bugs, website effectiveness, general design issues and typographic errors.
Phase 4: Implement
At this point, the website requires implementation. The step involves finding hosting and linking the website “live”. Additionally, the search engines are optimized and finally it marketing of the site begins (Vineyard, 2013). Promotions require preparation for constant analysis, Meta tags, and providing the URL to the directories and search engines. Social media marketing and optimization of search engines is usually an on-going process as the approaches of search engine may be modified on different location (Sacks, 2012). Providing the URL of the site one in every two months can be the best submission policy. If the Speedy Reliable Company is willing, then paid submissions and paid click can also be performed with extra cost.
Phase 5: Evaluate
The ultimate step in this process is to assess the effectiveness of the website. At this phase, the developer seeks to determine whether it is achieving the goals. In addition, he/she evaluate whether the Speedy Reliable Photo Company like the design or whether it is easier to use (Jaiswal & Kumar, 2015). Precisely, evaluation involves examining the website traffic, acquiring feedback from other persons or users. Moreover, the website developer is required to test its usability. By evaluating the server logs, the developer can acquire information on the geographic site of the website users. Moreover, comprehensive logs are crucial to quantifying the effectiveness of a website (Sacks, 2012). Furthermore, long-term evaluation must be performed to change or add the information groups being logged as the interests and needs of the company change (Vineyard, 2013). The developer can utilize special software such as Google analytics and WebTrends to evaluate server logs. Finally, it is important to constantly maintain the site especially on the editorial standards and graphics, and guaranteeing that the linkages and programming of all pages continue to be functional and intact.
Repeat, rinse, lather
After the designer has collected feedback from the evaluation phase, he/she should return and begin one of the preceding phases (Jaiswal & Kumar, 2015). The phase to be revisited is based on the findings of the evaluation. For instance, in case there is low traffic, he should return to the fourth phases and re-examine the marketing efforts and SEO (Sacks, 2012). Moreover, if the company negative reviews on the design, he/she must go back to the design phase.
References
Jaiswal, S., & Kumar, R. (2015). Learning Django Web Development. Packt Publishing Ltd.
Sacks, M. (2012). Pro Website Development and Operations: Streamlining DevOps for large-scale websites. Apress.
Vineyard, Z. (2013). Website development with PyroCMS. Packt Publishing Ltd.